Sell your watch

Sell your watch,
the easy way.

Get a fair, transparent valuation from Melbourne's trusted pre-owned watch specialists. No obligation, no hassle, just an honest offer within 24 hours.

Brands we buy

RolexPatek PhilippeAudemars PiguetRichard MilleOmegaCartierTudorHublotIWC SchaffhausenVacheron ConstantinPaneraiTAG HeuerRolexPatek PhilippeAudemars PiguetRichard MilleOmegaCartierTudorHublotIWC SchaffhausenVacheron ConstantinPaneraiTAG Heuer

The process

Three steps. No surprises.

We've stripped the complexity out of selling a luxury watch. Here's exactly how it works.

01

Submit your watch

Tell us what you have: brand, model, condition. A few details and some photos is all we need to get started.

02

Receive your valuation

Our specialists assess your timepiece against current market data, condition, and demand. You'll have a competitive offer within 24 hours.

03

Get paid

Accept the offer, bring your watch in or arrange insured shipping, and receive payment the same day.

A luxury tourbillon watch displayed on ornate gold fabric

Get your free valuation

Tell us what you have.

Fill in your details and we'll come back with a competitive offer within 24 hours. The more you share, the faster and more accurate your valuation.

01. Personal information
02. Watch details
03. Photographs (optional, but it speeds things up)
Drag photos here, or choose files

JPG, PNG or HEIC up to 10 MB each. Requests with photos are usually valued in under four hours.

Dial straight onCase backBracelet & claspPapers

What collectors say

Trusted by buyers and sellers.

Rated 5.0 from 117 Google reviews.

Read our Google reviews →
★★★★★

Great experience. Really seamless transaction to sell my watch. Met with Ali and after a quick inspection it was a direct transfer and all complete. Appreciate it and looking forward to buying or selling from the guys again

Nikhil MadhokGoogle review · Jul 2026
★★★★★

Absolutely outstanding experience with the gentleman from Watch District. Professional, knowledgeable, and genuinely the best in the business. They assessed my watch fairly and purchased it instantly with zero hassle. The whole process was smooth, transparent, and efficient. Highly recommend to anyone looking to sell or buy luxury watches with confidence. Thanks Fellas - Ill definitely be back

Mohamad ShamiGoogle review · May 2026
★★★★★

I sold my date just 41mm through Mohammed and got a very fair price. Mo is friendly and knowledgeable and made me feel comfortable. Highly recommended, I will be buying from them next time.

Wills GuruGoogle review · Apr 2026
★★★★★

I recently sold my Audemars Piguet to Watch District and had a fantastic experience. I expected selling a luxury watch to be a daunting process, but they made it incredibly easy. They were professional, transparent, and offered a fair price without trying to lowball me like other dealers did. The whole transaction was smooth and stress-free. I’d happily deal with them again and highly recommend them to anyone buying or selling a luxury watch. Thanks again!

Jake AGoogle review · Jul 2026
★★★★★

Ali is the guy to go to ! traded in my AP and got a great tradein value . The hospitality was excellent ! 5/5 !

Wei Ren WongGoogle review · Jun 2026
★★★★★

Highly recommend anyone doing a transaction with Ali. Good value either if you’re buying or selling. Also Ali is an absolute gentlemen happy to pass on his expertise and advice. Ali is a key player in the watch industry and he’s well connected. Deal at ease

Francis ChehadeGoogle review · May 2026
★★★★★

Recently bought and sold a few watches through Ali, an absolute pleasure to deal with. Always punctual, reliable, and trustworthy. Highly recommend to anyone looking for a smooth and professional experience.

William WongGoogle review · Apr 2026
★★★★★

Muhamed from Watch District is my watch dealer of choice and wouldn’t consider anyone else. We have done multiple deals, straight swaps (even though his watch was worth more) and trades. He taken a few of my pieces and recently helped me sell my Panerai GMT. I recently purchased a Rolex Pepsi off him and couldn’t be happier with the outcome as he helped me consolidate my watch collection. I’ll happily give him 5 stars.

Walid SolimanGoogle review · Apr 2026
★★★★★

Easy and smooth deal, very easy to work with and definitely recommend to people who are selling their watches.

Emman TheodorouGoogle review · Jun 2026
★★★★★

Ive done numerous deals with the boys from watch district. Even one time a verbal agreement was held on a trade, even though my watch lost value over time. Rock solid guys they are, highly recommended them time and time again.

michael dermelkonianGoogle review · Jun 2026
★★★★★

I have had many dealings with watch district . Bought and sold watches . The experience is amazing, hassle free , best prices and extremely honest. Great experience. Highly recommend.

Joe KhouryGoogle review · Jun 2026
★★★★★

Ali was fantastic! Excellent service, extremely friendly and easy to deal with. Would recommend to anyone wanting to buy or sell their watch!

Peter AlexanderGoogle review · Apr 2026

Common questions

Before you sell.

A few things people usually want to know before getting started.

Contact us
How do you value my watch?
We assess your piece against live market data, its condition, completeness (box and papers), and current demand for the reference, then give you a clear, competitive offer.
Do I need the box and papers?
They help maximise your offer, but they're not essential. We regularly buy watches without their original accessories.
How fast do I get paid?
Once you accept our offer and we've inspected the watch, payment is made the same day by bank transfer.
Do you buy outright or consign?
Both. We can buy your watch directly for a fast, clean sale, or consign it on your behalf to reach the strongest price. Your choice.
Which brands do you accept?
Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Omega, Cartier, and most other fine Swiss brands. Not sure? Just ask.
Is there any fee to get a valuation?
None. Valuations are completely free and come with no obligation to sell.